One missed alert cost
$252 million for Target
In 2014, a security alert was sent to the IT team at Target, Due to the high volume of alerts and the frequency of false alarms, the IT security team ignored it.
This would later cost the company $252 million and caused the firing of its CEO and CIO. BrandIndex tracked a 54% drop in consumer trust in the brand after the breach. It took five years to recover the same level of trust they lost with their consumers.